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At the time you have an ad of this type running, you'll want
to have bulletin board ads and notices on all the college
campuses, in as many company newspapers as you can get into, and
wherever people are most likely to take notice. This ad should be
a straight advertisement inviting people to "get out of the rat
race" of the singles game by joining your organization. You'll of
course emphasize confidentiality, respectability, and the fact you
deal only with people who are really serious about meeting new
friends and forming lasting relationships.
Your ads soliciting new members should tell readers you'll
help them meet new friends and enjoy dates with people especially
matched to their own likes and dislikes. A sense of fun and
excitement should be conveyed, but at the same time, honesty,
respectability and trust. You cannot use flashy headlines or
pictures of models that give a connotation of an invitation into
the bedroom. Write your ads from the point of view of the people
you want to sell to - build from what you believe to be their
special wants, and visualize their thinking. Put yourself in the
place of a prospective new member, and understand that it takes a
great deal of nerve, we might even call it COURAGE, to make that
move to ask for help in dating. (It is generally easier to just
let things slide along - stay in that same old "lonesome rut" than
to ask for help - and risk disappointment.)
You'll have to have a "planned explanation" when people call
in answer to your ads. Quickly get the name and phone number, ask
a few questions, then set up an appointment for him or her to come
into your office. When you are in the interview, be bright,
inviting, but factual and brief - and don't lose control of the
conversation. Best to have your questions and answers written out
in the order that works best to pull the prospect into your
office, and then follow it to the letter.
When you're ready to expand with Escort Services, get the word
out to all the likely places where people wanting these services
will see your ads or hear about you in friend-to-friend
conversation. Have some interesting posters made up inviting
people to call asking about your good-looking, friendly and
charming escorts for every occasion - dinner dates, banquets,
parties, theater dates, dancing, special occasions. Try to get
one of these up on the wall at the airport, train and bus
stations, and in the better hotel and motel lobbies in your
area - anywhere else that travelers are likely to notice them.
Run a regular ad in your Thursday and Friday papers, and also
in the yellow pages of your telephone directory. Pass out
business cards to all the car rental agencies and the restaurants
near the travel centers and to anyone and everyone having any
thing to do with convention or tourist arrangements in your area.
You will have to experiment and test to determine the right
fee to charge for providing an escort, but with most escort
services, the minimum is $50, plus all expenses.
This is a business that will provide pleasure and profit to a
person who is out-going, fun-loving, gregarious, but who is
sensitive to the needs of others, and enjoys seeing people "get a
new start," or seeing more reserved ones "come out of their
shells." It takes more to get started in this business than it
does for some other endeavors, but this is one that can start
small and grow, improve, and even spread to franchising size.
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End of Report.
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