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clean manuscript, the copies
will be clear and easy to read - a product to be proud of.
WHAT ABOUT CASSETTES?
Prerecorded cassettes are an excellent way to sell information by
mail. And there's a large profit in these too! Drivers listen to
cassettes while commuting and sales managers use them to follow up
on seminars and meetings. With all the sound equipment a vailable
and in use today, recorded information is in great demand.
You'd be surprised how inexpensive it is to record and mass
duplicate cassettes for your business of selling information. First,
you must have a prepared manuscript to read from, and you should get
someone with a pleasant speaking voice to do the actual recording.
Because you need only the speaking quality recording tape, you can
purchase cassettes in quantity at a very low price. Cassettes are
available from bulk loading companies in any length to match the
exact minutes of recorded information. That way there's no blank
tape at the end, which is amateur and wastes money.
You can use a good tape recorder at home to record your
information, but it should have a clear, excellent sound, with no
static or interference. Of course, be sure to eliminate background
noises that will detract from the recording. Remember, this is a
business, and your product must be high quality. Later, when the
orders roll in, you can go into a recording studio to produce the
finest quality recording.
High speed duplicating services will mass produce tapes for you at
a very reasonable price. Investigate quality and compare costs
before you commit yourself.
Like printed matter, cassettes are easily mailed. You should
purchase cases to go with the cassettes that are being sent out.
Later you can even have cassette insert cards printed up to achieve
a fine looking product.
HOW TO PROTECT YOURSELF
To protect your rights against anyone else using what you've
published, you copyright the material. Both printed and recorded
materials can be copyrighted.
Don't worry about unpublished manuscripts - they are protected
against unauthorized copying. But as soon as you send information
out to the public, it is in public domain unless it carries a
copyright notice.
The notice may appear in one of three forms: the word "copyright";
"copr." or the symbol (c). It must appear on the title page or the
page immediately following the title page and must include the name
of the owner and the year date it was published.
Once you publish your work, send two copies with the proper
applications and fees to the U.S. Government Library of Congress.
This will insure the copyright.
For information, write to the Register of Copyrights, The Library
of Congress, Washington, D.C. 20559.
RUNNING THE BUSINESS
The best thing about the information selling business is that it
requires so little to start and maintain. You need only a small
portion of your home to work in - with a work surface and a few
common stationery supplies.
Do you want to use your own name or create a company name Both have
advantages that can work for you, but it's essentially what feels
right. If you choose a company name, check the state laws to be sure
you comply with any registration necessary.
If you are thinking about using a post office box number instead of
your own address, don't. Because of the number of mail order frauds
and the
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