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s you can manage. Your
receptionist is very important - very. She should be attractive,
with a vivacious and outgoing personality. She should be able to
quickly put your prospective clients at ease, and generally make
them feel that belonging to your group is going to be the
beginning of happier times, fun, and lasting friendships.
You should have at least two expensive looking picture
scrapbooks on the coffee table in your reception room. These you
can fill with portrait or candid shots of your members and
clients. These pictures can pose a problem for you while you are
in the beginning stages - so don't hesitate to gather pictures of
various relatives, friends who are not necessarily located in your
area - or even visit a nearby campus and ask if you can take
pictures of some of their best looking men and women. You will
need to get a release signed by each one, and you simply
explain that you are putting together a picture display book of
terrific looking people in the area for the promotion of your
business, and their names and any other information will not be
publicized or released.
After your prospective client has filled out the application,
the next step is a personal interview. Your office should be cozy
and comfortable, but business-like, and you should arrange for un-
interrupted time in complete privacy with each person.
You should use the interview to go over the application,
answer any questions, and close the membership sale. You also use
this interview as the basis of your estimate of the kind of
person most likely to match this client. Be empathetic with your
clients; you are going to meet people who are tired of the "dating
game" as it is usually played out in singles bars and unproductive
groups they had joined before. You might get added help in the
area of interviewing by writing for advertising material and bro-
chures from similar services in other areas, adapting any
techniques you like to your own interviewing process.
Most escort services we looked into publish a monthly
newsletter with tidbits of information and gossip about members.
Who's doing what; job changing; who's traveling where; plus a
listing of upcoming events and activities. Listing the names of
new members is also a good idea, and quotes from members who are
active and enjoying the service. Some of these newsletters
feature "girl and guy of the month," with lots of pictures - "on
the town," involved in hobbies at home, and candid shots in
everyday life. Usually, the escort service itself will sponsor an
"all membership" party about once every three months to introduce
other members and project a sense of "family" and belonging.
As we said earlier, advertising is the key to your success
with this project. A small classified ad, run for about a week in
the "Personals" column of your area newspaper, should start the
ball rolling for you. Some ideas for pulling inquiries from men
might read like this: "Career woman, new to area, seeking dates
with honest, fun-loving guys. Call Barbara 123-4567;" or, "Young
recent divorcee ready to start dating again. Call Linda at 234-
5678."
And for attracting inquiries from women: "Young business
executive wants to meet eligible ladies. Call Ron at 345-6789;"
or, "Active and ambitious young man wants to meet wholesome, All-
American kind of girl. Call Brian at 456-7890."
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