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Although you
don't have to focus on investments - there are many such newsletters
already - you can point out the benefits of your inside tips on how
to find the easiest, or the least expensive, or direct
-to-the-source methods of attaining materials for pursuits or
sports.
Generally, you have a small audience target - about thirty to fifty
thousand people. But even a small percentage of that target will
make your newsletter profitable.
Extremely successful topics are new trends where people can't get
enough information. Manufacturers, advertisers and entrepreneurs are
all searching for the new to exploit. Depending on the subject you
choose, tap into those potential subscribers.
WHAT TO CALL IT
The title at the top of the newsletter is the most visual aspect of
the publication. It reflects the content and it reflects you.
What title is best for your newsletter? If you are well-known in
your field, you can use your own name. Or, think of a few titles
that indicate the topic, or use a catch-phrase that sums up the
endeavor. Two-word titles work well.
You might use an action title if you're going after sports, or a
title that includes the word "money" if that's a main focus of your
subject.
Make up a few titles of your own. How do they compare with the
titles of other newsletters? Which rings true for your enterprise?
Check at the library to be sure your title is original and doesn't
duplicate other publications currently on the market. The title is
your trademark.
Although newsletters require very little graphic design,
illustrations, or an art director on staff, you may want to consult
a professional designer to help you with the prototype.
Since the title of the newsletter is so important, it would be
worhwhile to have it designed. You'll only need to pay a one-time
fee, and you can use it forevermore.
The logo can be very simple. If you have a title that doesn't use
your name, you might have a company name under or above the title in
small print. Although most publications don't place the address
under the title, newsletters often do, so potential subscribers
know where to write.
Another aspect of the title at the top of the publication is the
date and the issue number. These should be considered in the
original design. Since a newsletter has timely information, the date
of the issue should be easy to find.
The newsletter will be typewritten and photo offset, so an
elaborate logo may look out of place. Start out with one color and
keep it as homespun and fresh as the news you'll publish.
Avoid fancy type styles or those that are hard to read. And don't
go overboard with a clever or cute design. Something simple and
clear is what you're after.
STYLE AND FORMAT
A low-budget newsletter is usually one column, typewritten copy,
with am.ple but not wide margins. Anything with two or more columns
should be typeset, which is an extra expense you don't need.
The most economical way of printing the newsletter is on one or two
11 x 17 inch pages, printed on both sides, and folded. This will
give you a small booklet of four to eight pages, each the standard 8
1/2 x 11 inch size.
You might consider having it three-hole punched. It doesn't cost
much to have this done at the printers, and it could be an added
feature to encourage subscribers to save the valuable information.
Any g
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