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HOW TO START A DATING and ESCORT SERVICE
Starting and operating a successful Dating and Escort Service
can bring in $60,000 or more per year for the sharp, aggressive,
imaginative business person. The secret to success with a
business of this kind is advertising that presents your services
with a "show business" flair - while still maintaining good taste.
Most successful Escort Services are natural expansions of
businesses begun originally as Introduction and Dating Services.
To get started, you need an impressive looking application
form. Research into a number of successful operations seems to
indicate that a four-page application works well.
This should be typeset with an attractive letterhead or
company masthead on 11 by 17 inch paper, folded in half to give
the impression of a "personnel file." Your best paper colors are
either pale blue or ivory. The better paper stock you can afford,
the more impressive your application will be - giving a greater
aura of credibility to your business, and thus to prospective
clients.
In addition to the usual questions such as name, address,
telephone number, marital status, place of employment, hobbies,
likes and dislikes, your application should contain:
**** A short personality test which can be obtained with a
bit of research at your public library. For ideas,
samples, and even tests you can use intact, be sure
to check some of the modern women's magazines. And
don't discount the idea of registering at an already
established business of this type; or possibly you
can see their application form without actually
involving yourself any further. Or inquire among
friends and acquaintances who have registered with a
dating or escort service.
**** Near the end of the application, you should include a
short paragraph pointing up the fact that your
organization, in addition to bringing people together
as a dating service, also provides an escort service
for out-of-town visitors and local non-members. You
then pose the question: "Would you be interested in
these kinds of dates, which would include all
expenses, and a minimum fee of $25 for what usually
amounts to a very delightful time with an interesting
person. Your only obligation ever is to be your
usual charming self, and enjoy."
**** Just before or above the blank for your applicant's
signature, include a legal disclaimer to any
responsibilities or promises implied and/or not
specifically stated within the application.
The building in which you locate: For this one, you'll need a
store-front office, and it should be in a better part of the
business district in your city. Try to select a site that is
upbeat and attractive without being "jivey" - one that would
appeal to the more conservative or mature as well as the younger
generation. Many of your clients are going to be mature, and be
reminded, the mature, intelligent sector of our society is
"getting younger" and more vigorous, "still interested in life"
more than in years past. In other words, the section where you
locate should reflect a modern attitude, but with solid values.
The reception area of your office should be large and
comfortable, with as expensive a look a
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