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y? Will a union strike on the other side
of the world raise our prices?
The focus of the newsletter is success. Success in business,
success in hobbies, success in health and happiness. The information
contained in the newsletters motivates readers to follow the advice.
What are the best investments? Where are the trade shows? How can I
get an edge on winning contests?
There is an endless need for specific knowledge in every field of
endeavor. Since there is a high standard of competition within every
aspect of our modern life, people search for ways to be in the know,
and use that information effectively.
One of the reasons subscription prices can stay high is because
people are paying for the knowledge and what might be gained by it.
If a two hundred dollar newsletter saves a company thousands of
dollars in excellent advice, then it is well worth the price.
WHAT IT TAKES
You can start a newsletter by yourself; you don't need a large
staff. A desk at home, a typewriter and a telephone are all the
basic tools you need to creat a newsletter. Even when you get into
comupterized labels and mass mailings, you still will not need a
large space.
You don't need to invest a lot of money to begin a simple
newsletter. You may need to put a little out for advertising for
subscribers or mailings to introduce your product. And you may need
to spend some money on getting the first newsletter printed.
But, if your subscription list builds properly, you'll be able to
earn back your initial investments quickly - with some left over.
WHAT TO WRITE ABOUT
The topic you choose has got to be your major interest. You'll be
living with it day in and day out for years, so you need to be
devoted to the subject. Usually, it's not hard. You probably already
have a chosen field of endeavor, or have developed a keen interest
in a special hobby or sport. Writing a newsletter is only one more
way to demonstrate your interest.
Read any newsletters you can find. What do they talk about? How
much do they cost? How long have they been in business? You might
want to talk to the publishers of a few to find out how they started
and what troubles they encountered. Consider paying them a
consulting fee to help you get on your way.
Take a look at all the trade magazines of the topic you'd like to
work with. Find out if there are any newsletters already existing in
that field. But don't worry - there is usually room for more if you
keep to another aspect of the business or endeavor.
Keep up with the current trends in health, money, sports, or social
events and styles. What's new with the young people? Or the elderly?
There are many retired people actively pursuing hundreds of various
interests. How can you tap into that market?
WHO WILL BUY?
The first place to test your newsletter is with associates and
colleagues. And, you don't need their sub-scription - just their
input. What do they think about your ideas? How much would they pay
for a newsletter delivered to their office or home on the subjects
that are vital to them?
The target you're aiming at is simply, anyone who will benefit from
the information you have. Not only are people in a specific
profession hungry for news, but there are people in all sorts of
related jobs and organizations seeking specialized knowledge.
Everyone is interested in making or saving money.
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