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ce you need to be. Talk to people who arrange them and the
broadcasters - they have a lot of background knowledge. You might be
able to feature events regularly in the newsletter.
Where are the people who subscribe to the newsletter? What events
happen in their towns? If you are writing about an industry, where
are the main manufacturing plants? Have their local newspapers
written about public opinions about those plants, such as pollution
or high employment?
If you have a topic that requires a certain environment, how do the
local towns cater to the enthusiasts - especially during a main
event?
WRITING COPY
In this publication, you are the authority. Use strong, direct
statements with an active voice. Although you are often offering
opinion, the content should be factual.
Your readers are intelligent, and experts in the same field you are
writing about. You'll need to back up your statements with research.
A rule of thumb is that three concurring sources make fact.
Although you don't need to be a polished writer, your copy must be
easy to read and understand. It should be exciting, filled with lots
of bits of information.
The main thrust of the newsletter is enthusiasm. Your subscribers
are into the subject you are writing about. Don't be afraid to let
them know you love the topic as much as they do. Go ahead - get
excited.
If you have chosen a technical subject, you'll need to be an expert
in the field. If you are not, have somebody you can call at any time
to confirm fact. After all, your newsletter is geared towards the
experts, so you have to pull through.
You don't have to do all the writing yourself. You can employ free
lancers who collect or write material for the newsletter. The
financial arrangement is negotiable. But keep in mind that high
quality skills and expert knowledge usually cost.
The success of the newsletter lies with the quality of information
you have. Not the quality of writing - the quality of information.
If a reader can review an entire copy and say, "I know that," you're
not coming through with inside information or new t rends.
Quality of information is the dozens of little tidbits of
information, expert advice, and tips for success. That is the core
of the newsletter, and should be the core of your own interests.
That is why you have a unique knowledge to offer, and why your n
ewsletter will be successful.
What interests you? You are the best judge of lively topics, and
are the best critic of the newsletter. If you subscribed to this
publication, would this be what you'd expect? Are you delivering the
full potential of the subject matter?
Above all, is the information practical? Can a person reading the
newsletter gain from having acquired that information? Although you
are publishing the newsletter for a select group of people, you
should direct it to each individual person.
The personal approach is the best attitude to take in both
gathering information and in writing copy. Since the newsletter is
an informal publication, the copy should read informally - as though
you just heard the hot news and are writing it quickly for your best
friend to profit by.
GETTING READY FOR PRINTING
Once you have all your copy finished, you need to have it typed. If
you are an expert typist with an excellent typewriter, you're ahead
of the game. But if not, spend th
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