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d be used over and over. If you know you
have a list of prime targets for your newsletter, don't stop with
one mailing. Follow through with subsequent offers at certain
intervals to catch those who couldn't decide the first time.
MAILING
You can use computer services in your town to have labels printed
up, or, if you're only dealing in a small quantity, you can have
mailing lists photocopied onto address labels.
After your first success, and after you've paid your initial
investment and you've got enough money to expand, make things easy
on yourself. The most sophisticated, and the easiest method of
mailing to subscribers is by computer.
Nowadays, computers are so commercially popular that they are
within almost anybody's budget. And a computer that would store and
print out names and addresses need not be expensive.
If the mail is pre-sorted by zip code, you can use a bulk rate for
mailing and save money. If your newsletter can meet the
specifications, you might even be able to get a special second class
rate permit for educational material. Talk with the postal workers
to find out what you need to do to comply with these special rates.
BOOKKEEPING
You can keep complete and accurate accounts of your newsletter
business by yourself. It's basically broken down into two areas: how
much you spend, and how much you make. If you keep track of all your
expenses, you'll have an easy time of it at tax time.
Open up a business checking account at your bank. Get to know the
bank manager - you may already. Although you can start and maintain
a newsletter within a low budget, be sure to figure your costs and
risks before you invest too much money, and be sure of a back up to
be able to fulfill all the subscriptions.
Maintaining your subscription lists is a task that needs diligence
and a head for details. Since each subscriber starts at a different
issue, you need to create and continue a method of keeping track of
expiring subscriptions.
You'll want to write a standard appeal for renewal to be sent out
in plenty of time for subscribers to renew. And you'll have to
follow up for those who choose not to renew at the end of their
present subscriptions.
The best advice is to get the best advice. Who can help you set up
a subscription system? Maybe somebody local is expert at that. Find
out who handles subscriptions at a nearby publications, and talk to
that person.
WHAT'S LEGAL
Although any business in the United States is subject to the
Federal Trade Commission's regulations, a newsletter business is
simple.
You don't need a license for this business. However, you should
consult with your local Sales Tax office for acquiring a resale tax
permit.
The content of the newsletter must be documented by facts if you
get into any dispute. If you don't border on libel, you should have
no problem with any law suits for the content of your publication.
However, consult your attorney if there are any problems with
copyright, confidentiality, or access to news.
If you write with integrity, independent of any payoffs by
companies or individuals, you'll have no trouble with being on the
wrong side of the law.
SUCCESS IS YOURS
Writing and publishing a newsletter is a challenging and exciting
way to express yourself. And it will give you prestige and
acknowledgment in the community.
You can start the business with virtually no overhead and a small
amount of capital, and you can build up to making profits in the
six-figure bracket.
A newsletter has a market, and the people who subscribe to it will
pay high prices for the information you have. Tap into the market
and reap those profits.
There's no news you can't find out about, and there's no industry
or type of endeavor in this country today that doesn't have a large
group of enthusiasts. How can you find out what they want to know?
This is a place to use your resources and use your background.
The actual task of researching, writing, and having a newsletter
published is easy. There are no secrets or special tricks or skills
you need besides a good nose for the best prices. What is important
is coming up with an idea for a newsletter that will sell to a
select group who has no specialized information presently available
in that or in a similar form.
You've probably got your ideas already. Well, go ahead. Make up a
sample newsletter and pass it around. Get a good response? A small
sampling is only a good indication that the rest will like it too.
Success is around the corner.
If you need specialized LEGAL advice or assistance on this subject,
the services of a professional person is recommended.
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