Return To Main Index
<<<Previous Page | Next Page>>>
Page1 |Page2 |Page3 |Page4 |Page5 |Page6 |Page7 |Page8 |Page9 |Page10 |Page11 |
mage you project is of great importance, and
being associated with a big name firm, even if only on the basis of
sharing their suite of offices, will definitely be to your advantage
in gaining ultimate success.
You should try to cover the walls of your office with your
certificates of awards, extra-curricular courses completed,
association memberships and seminar courses completed over the
years. Documents of affiliation with civic groups or even
reproductions of national write-ups should be framed and displayed
on your office walls.
Don't forget: when planning and furnishing your office, you should
also include at least one, and preferably two, visitor's chairs. A
small sofa would be desirable, but really isn't necessary until
you've really firmly established. The thing is, you w ant to project
the impression of affluence and professionalism to anyone coming
into your office.
The ideal situation is to have a two-person team - someone to be on
the outside doing the selling, and someone on the inside handling
all the processing. If you have the marketing skills, and enjoy
selling, you might look for a sharp and impressive appe aring person
to handle the processing for you. Or if you've got the processing
know-how, you might keep you eyes open for a professional appearing
person who could be your "outside arm" and do most of the selling
for you. Basically, and excepting for th e actual preparation and
selling of the loan packages, most of the inside work can be handled
by clerical personnel. As you grow, however, you'll find it in your
best interest to have a full-time secretary. You would train her to
field incoming telephon e calls, take care of filing, and do your
personal typing for you. A typical loan proposal usually requires
about eight hours of typing.
Regardless of how you get started, and even after you've moved into
a suite of plush offices, you'll have to advertise to keep new
business coming in. Besides running regular advertising in your
local newspapers, you should also advertise in the local f inancial
publications as often as you can afford it. Once you get your
business rolling, you should expand your advertising coverage to
include such national publications as the Wall Street Journal and
the business opportunity publications.
Regarding the type of advertisement to run in these publications,
we recommend that you look at money brokerage ads in these
publications. Clip out some of those you especially like and have
your local typesetter make one up for you, using those you've
clipped as patterns.
Any ad you run should include or list a minimum loan amount you'll
handle - that is, a statement such as "$50,000 minimum to $...."
This procedure will screen out the people looking for small personal
loans. At the same time, it's a good idea to list a maximum amount
you're capable of handling - for instance, "$50,000 minimum to
$10,000,000." This will attract those who are looking for large
business financing.
In addition to your local newspapers, business publications and
nationally distributed papers, newsletters and magazines, it will be
to your advantage to run an advertisement in the yellow pages of
your telephone book and in area business directories.
Besides "regular" advertising, you should be sending out direct
mail letters, letting people know that you can help them with their
money p
<<<Previous Page | Next Page>>>
Page1 |Page2 |Page3 |Page4 |Page5 |Page6 |Page7 |Page8 |Page9 |Page10 |Page11 |
|
|