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ry _ think about improving upon what you already
have. If you have a $1,200 week pat yourself on the back _ but don't be
stupid like I did and spend it thinking you'll have the same amount next week. This may not happen for another 6 months!
Instead, find out "why" you generated this much money one week and hardly
anything the next week. Did you stop marketing because you didn't think you
had to anymore? Did you spend time filling all those $1,200 worth of orders
and generating back-end sales? (A back-end sale is placing some form of
advertising in with the orders you fill that will generate additional sales.
These items should be for products and services that either compliment or are
the same as the product the customer purchased.)
Were all the orders that made up the $1,200 week for the same product or
different ones? Where did you advertise in order to generate this response?
Was it a specific publication or a combination of several of them? Were the
orders for something that people run out of frequently (i.e., printing,
typesetting and advertising?) If so _ you can have a special offer for these
same customers in a few weeks with a money-saving coupon for them to use.
This will generate repeat business and the likelihood of another $1,200 week
in the near future.
However, if you do spend the money like I did and depression sets i,
just sit down for a moment and reflect on what you do have: a roof over your
head, food to eat, a legitimate business that will grow and possibly steady
out in the future, peace of mind and the ability to work on your own without
employers and people breathing down your neck!
In addition _ if you spend the money and cannot buy the supplies to fill the
orders, DON'T just avoid your customers and hope they'll understand. Instead,
send them a postcard that simply explains that you had such a large response
that you sold out of the item. Tell them approximately "when" their order
will be filled and "when" to expect it. If you can't possibly fill the order
within 30 days, give your customer the option of getting their money back or
better yet _ issue them a Credit Voucher to use on future purchases.
If you have no income at all and cannot possibly refund people's money offer
them something in return that you can provide. You need to find some way to
compensate your customers. Remember that they trusted you enough to see your
ad, write out a check and spend their hard-earned money on you. They may not
have a lot of money either. Avoiding them will turn you into a "rip-off"
artist with no future in the industry!
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