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THE EASIEST, MOST PROFITABLE MAIL ORDER BUSINESS OF THEM ALL
To be rich - to have an endless supply of money for anything
and everything - is the goal of almost every man, woman, and child
in the world. More specifically, the people who don't have, but
would like to have, money enough for everything they have always
wanted, are continually searching form some "secret combination"
that will open the doors to unlimited wealth for them.
Sooner or later, these people all turn to mail order selling
and, one way or another, give it a try as a pathway to the
fulfillment of all their dreams. And, why not?
They are constantly bombarded with "fabulous get rich quick"
opportunity offers in their mail boxes. In just about every
magazine they look at, full page advertisements promising UTOPIA,
just for clipping and sending in the attached coupon, jump out at
them.
Each and every one of these opportunity offers seems to
promise complete fulfillment of the readers "needs, wants, and
desires." They all make it sound as if all one has to do is sign
up - send in the small fee - get the details - an explanation of
the plan - and almost immediately, their mail boxes will begin to
overflow with letters containing cash, checks and money orders.
No big investment - no business knowledge - and no work required.
My friend, all of this is "advertising hype," designed to
"lead the reader into seeing and tasting" the fulfillment of all
his dreams. He's so overwhelmed by "the solution to his wants"
offered by the advertisement, that he reads "only what he wants to
read" in these opportunity offers. That's "Top-of-the-line"
copywriting, and worth its weight in gold!
Disregarding the obvious "chain letter and envelope stuffing
schemes," these opportunity offers for "riches beyond your wildest
dreams," give you one of two money-making plans.
The first is some sort of "book of knowledge" written by
someone strong on typing ability but generally sadly lacking in
the experience of "having done it himself," and/or the ambition to
get away form his typewriter long enough to "make his own mint"
using the plan he's advising you to follow.
These writers tell you to "knock out" a how-to report about
something that you're an expert on - to run a low-cost classified
ad offering it for sale in a national publication - and then to
sit back and let the money roll in! The thing is, what does a
shipping clerk, an engine lathe operator, or retail sales clerk
know that other people will pay money to learn?
Even if one of these people were to come up with a saleable
how-to report, where are they going to get the "expertise" to
write a real order-pulling ad, and which national publication is
the "right one" for him to advertise in. The truth of the matter
is that very few, if any - shipping clerks, engine lathe operators
or retail clerks - know the first thing about writing how-to
reports, composing classified ads, or placing advertising in
national publications.
In fact, the very idea of undertaking such necessities to
successful mail order selling - at the risk of losing a lot of
"hard-earned" money - is so frightening to so many people that
they never get beyond this part of the instruction sheet. And
most of those that do rely upon what they "think" they know about
writing how-to reports, composing classified ads, and placing
advertising in national publications - would be much better off,
and receive a lot more value for their money, by spending it at
their neighborhood church or community center.
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