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LOCK IN PROFITS WITH YOUR OWN MOBILE LOCKSMITHING SERVICE
The locks on the doors of most homes keep the skilled burglar
out for about 30 seconds! This is especially true if the only
thing slowing him down is a standard key-in-the-knob lock.
Statistically, there's about one residential burglary every 30
seconds in this country. Traditionally, as the economy falters
and times get harder, the number tends to rise.
Quite naturally, people are concerned and frightened. As a
result, locksmithing is not only one of the new "demand"
businesses, it's rapidly becoming one of the more profitable
businesses for entrepreneurs with not too much capital to invest .
Today's locksmiths are usually well versed in mathematics and
basic electronics. They almost have to be, what with the new types
of locks being introduced. Today's locksmith is more likely to be
known as a "Security Specialist", than as just ordinary locksmith,
as in the past .
Even so, most locksmithing businesses are still one-man
operations. In many instances, it's a husband and wife family
affair, with the husband handling the mechanical end and the wife
the books and financial end of the business. Most of these small
operations concentrate on the repair side of the business, and
deliberately choose to remain small in size. As we will discuss
later, however, this need not be the case; these small businesses
can "grow up."
According to the area in which he is located, an established,
well organized and trained locksmith may gross between $50,000 and
$60,000 per year, using a van as a mobile "workshop," and space in
his home as an office. Remember: As the economy turns toward
recession, burglaries increase and people become aware of the need
for better locks to protect what they own; thus the locksmith
enjoys an increased income during hard times.
Just because locksmithing is a "personal" kind of business,
and can be started on a shoestring and operated out of the home,
that's not to say that a locksmithing service cannot be developed
into a million dollar business. On the contrary, there are a
number of operations in some of the larger metropolitan areas that
have several mobile locksmith vans on the road, in addition to
retail store locations. These operations are grossing well into
the million dollar figures every year.
It's a matter of desire, determination and personal
fulfillment and satisfaction. Attitude, marketing skills and
general business knowledge are also positive attributes necessary
for real success. Very definitely, the sharp businessman with
determined ambition can dominate any market with a modern
locksmithing service.
The key ingredient to this business is the utilization of
proper marketing and selling skills. It goes without saying: You
can know all there is about the mechanical functioning of a
business, but without innovative marketing and selling skills,
your business will surely flounder.
However, given the marketing know-how, plus persistent sales
efforts, you can succeed in this business with the knowledge you
can acquire of the technical side. The success of any business is
built upon the marketing and sales expertise of its founder,
because after all, "mechanics" can always be hired, if you decide
to go that route rather than learn the trade and the business.
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