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Your signs have to be effective, but you have to remember to
keep them simple. Don't try to cut corners on your signs. Signs
announcing and pointing the way to your garage sale should be
placed at each intersection within a one mile radius of your sale
location. If it takes 50 signs, then make 50 signs. The
important thing is to let people know that you're holding a garage
sale.
Signs can be made simply by cutting and using the sides of
cardboard boxes, and writing on them with a heavy felt tip marking
pen. Make it easy for your signs to be seen, and for people to
read what's on them. About all you really need is great big block
letters reading "GARAGE SALE," with the street address, and an
arrow pointing in that direction. Don't think for a minute that
people are going to stop and read a lot of "stuff" you've written
on your sign when they are driving by; you just want them to see
your sign and proceed in the direction necessary to reach the
location of the sale. They'll be moving by your sign too fast to
see or read anything else you may have written.
The ads you place, the bulletin board announcements you post,
and the signs you put up will bring many people to your garage
sale location. A lot of people will drive by slowly and just
look, but most will stop to browse around.
But you still have to contend with the huge number of people
who just drive by without stopping. So, let's talk about the
"inside secrets" of drawing people into your sale, and the
merchandising gimmicks that will result in the maximum number of
sales for you.
You must call attention to your sale. Don't be shy, bashful
or self-conscious about letting everybody for miles around know
that you're having a garage sale. If you could afford to get the
Goodyear Blimp to "hover" over your garage sale, then by all
means, you should do it!
Some sharp operators do the next best thing. They rent
miniature blimps, send them up above the housetops, and tether
them there on their sale days. Of course, this giant balloon or
miniature blimp has some sort of sign on the side of it, inviting
people to your garage sale.
This is one of the strongest available advertising ideas for
pulling traffic to a sale of any kind. For more details, write
Pie-In-The-Sky Company, PO Box 5267, San Mateo, CA 94402, or
explore to see if there is a local outlet for this kind of
advertising merchandise for rent.
You have to give your sale some flair. Put some posts up
across the front of your property and run some twisted crepe paper
between them - or better than crepe paper, run brightly colored
ribbons. Invest in some colorful pennants and fly them from
temporary flag poles. And don't forget the balloons!
Make your garage sale a fun kind of event, with clusters of
balloons anchored to your display tables and racks. Be sure to
"float" them well above the heads of your customers as they're
browsing through your merchandise displays.
Cover your display tables with colorful cloths. Don't
hesitate to use bright colors and busy patterns. Regardless of
what you sell, effective display (packaging the event) is still
absolutely essential to your success.
The secret to outstanding garage sale profits is in having the
widest or largest selection of merchandise. And part of the
process is taking great care in displaying and labeling your
merchandise.
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