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HOW TO RECRUIT DEALER/DISTRIBUTOR TO SELL FOR YOU
Everyone dreams of owning a super money-making business where
other people do all the work, and their only duties involve the
approval of sales and bank deposit slips. It's the only way to go
as a business owner.
The problem is, however, not too many people seem to know how
to "put together" such a business. What you're really talking
about is an operation where you supply the product and other
people do the selling - A prime source with a dealer or
distributor network.
Assuming that you have the product, you'll also need a sales
kit and plenty of impressive, eye-catching promotional materials.
If you don't supply or offer to supply materials with which your
sales force can sell the product, you'll have a hard time
enlisting people to sell for you, and you probably won't set any
sales records relative to your product either.
Let's assume that you've just written a book - HOW TO MAKE
$100,000 PER YEAR AT HOME, WITH YOUR TYPEWRITER... Okay, in
order to sell this book, you've got to get the word out to the
people that you have such a book available. Advertising on your
own is going to cost you money, and unless you've got a good
understanding of the advertising business, you may never reach
your full sales potential - besides, the time and effort expended
in finding the "right" place to advertise, the placing of your
ads, monitoring your returns, and the frustrations of dealing
with curiosity seekers, will quickly wear you out. Such is not
the way you envisioned your life when you got the idea to write
the book, get rich and enjoy a life of leisure.
So, just as soon as you've got your book written - the book is
your product - get some "bids" out to the advertising agencies in
your area including the free-lancers, and the advertising department
at your local colleges. What you want these people to do is make up
an advertising circular promoting and selling your book. Now
then, in a different - maybe smaller - type, and kind of like as
an afterthought - at the bottom of this circular, you include the
phrase: Dealer Inquiries Invited...
Look over all the submitted circulars and choose the one(s)
you consider the best. Then have a supply of these printed up at
your local print shop, obtain a mailing list of opportunity
seekers, and get them in the mail.
Just as soon as you've dropped these first circulars in the
mail, start writing your dealer/distributor letter. This should
be simply an explanation describing how you will dropship orders
for their customers, allowing them a certain commission on each
sale and, the price per copy you'll sell your book to them in
wholesale quantity lots. At the same time, this letter should
include a copy of your advertising circular, and an explanation,
reassuring these dealers that they can reproduce this circular
with their name/address in place of yours on the order coupon.
You might even include a brief note that you will preprint these
circulars with the dealer's name/address and ship them to him for
a wholesale printing price. All of this boils down to your
supplying him or her with whatever is needed to promote and sell
copies of your book for you. The bottom line is simply that you
can only reach so many people, and sell so many books by yourself.
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